Creating and managing a YouTube marketing channel takes time and effort. There’s no getting around that.
It’s also a good idea to keep in mind that the quality of your content will have a lot to do with your success. You need to produce good YouTube marketing videos to get good results. Just posting a few YouTube marketing videos won’t cut it, either. You can’t maintain a stable brand presence with just a couple of videos released half a decade ago!
That’s why your channel is important in YouTube marketing. It’s where you release a steady stream of updated and relevant video content for your business. I’ll show you how to run and populate a YouTube marketing channel with content. Let’s start with how to make one.
Create and Customize Your YouTube Channel
It all begins with making a YouTube account.
You can actually choose to create a new Google account or use an existing personal account for your YouTube marketing channel. However, it’s ideal to use a new account dedicated to your business YouTube marketing.
While making your new Google account, you won’t have to worry about using your business name off the bat. This is because YouTube will give you a chance to use a business name for your channel later on. You can do so once you’ve made a YouTube Brand Account.
Now, you might be wondering why you should take the extra few steps to turn your YouTube marketing channel into a Brand account. Why shouldn’t you just start using your YouTube marketing channel as it is?
Well, a Brand Account actually helps users manage editing permissions and make a better online presence. Those extra perks can go a long way for a business-centered YouTube marketing channel.
Identify Your Audience
After you’ve properly established your YouTube marketing channel, you should focus on who will be viewing it and its content. This is why there’s a thing we call youtube views.
So, at this point, you should determine whom you want to direct your YouTube marketing to. If you’re having trouble with directing your YouTube marketing, you should use your business buyer persona as a guide. This can help you create content that is specifically tailored for your target audience.
Eventually, you can also check your YouTube analytics. This can show you insights on your channel and your current audience—like what kind of content gets watched more often and where most of your audience comes from.
Based on these analytics, you can further develop your YouTube marketing strategy. You can make it more effective with your subscribers and audience.
Make Sure to Catch the Viewer’s Attention
The video format of the content on YouTube already ensures that you can capture a user’s attention.
However, the best YouTube marketing videos excel because they keep a viewer on a YouTube marketing channel, i.e. get him to watch the rest of the channel’s videos. Therefore, you should make sure that both your channel and content are eye-catching. You can do this by avoiding generic designs and content so you can stand out from the rest.
Preferably, you should establish a signature for your YouTube marketing. This makes your content recognizable and helps boost your brand’s authority. By doing this, you can figure out what else you can do to stand out in the YouTube marketing business.