Month: July 2020

Remarkable scientific discovery in Romania

Steven Baker

Astrology, numerology (mindfulness and justice), the planets, and the vast universe as a whole, has always intrigued us. We all wonder what is there beyond the boundaries of what our eyes can see. Recently, however, Romania has discovered something new that may connect us to the Universe.

Great news right at the beginning of the year. A remarkable scientific discovery took place in Romania. The announcement was made today by the Astronomical Observatory of the “Vasile Pârvan” Bârlad Museum.

Following some astronomical observations of a scientific nature made with the help of the main telescope, at the Astronomical Observatory of the Museum “Vasile Pârvan” Bârlad, was discovered for the first time for our institution the first variable star, which will be named Barlad V1.

The variable star Barlad V1 was discovered in early November 2019, following the processing of test frames for photometric observations. The light curve was reported on December 4, 2019, to the American Association of Variable Star Observers (AAVSO)

Variable stars are those stars that change their brightness as a result of processes inside. There are several types of variable stars, Barlad V1 is Delta Shield type. The star is part of the A7V spectral class and varies by about 0.07 magnitudes in 98 minutes.

Barlad V1 is located about 4,000 light-years away in the constellation Perseus.

The second discovery

It is the second important discovery, after the New Red Light from the galaxy Messier 101, which was discovered on February 10, 2015, at the Astronomical Observatory in Bârlad.

The discovery of variable stars is made by astronomical observations with the help of special equipment and software that analyzes the light curve. In recent years, our institution has benefited from several sponsorships from the private sector, as a result of which equipment and accessories necessary for scientific and educational astronomical observations have been purchased.

TV Ads : Still Effective as Marketing Tools

Careen Jodie

While advertising brands in social media sites seems a popular choice, Forbes noted that big companies still advertise by way of TV ads. Actually, in 2019, the digital business magazine published an article that delved into possible reasons; providing them as follow up answers to related questions posed at Quora, a leading online forum widely used by Internet users.

We underscored several reasons that Forbes had put forward as the rationale behind the big-budgeted TV commercials and likewise make a follow up by providing additional input.

Expensive TV Commercials Confer Prestige and Legitimacy

Forbes pointed out that since TV ads are more expensive, the high cost immediately conveys an impression of prestige and legitimacy. The article also made mention of how leading companies are in fact known to spend most of their advertising budget on one sports event like the Super Bowl as an alternative to creating TV commercials. After all major sports events are now being broadcasted via television networks throughout the globe via streaming platforms.

On that note, permit us to cite as example the leading brand of scotch whisky, Johnnie Walker. Back in 2014, the whisky company entered into a multi-year advertising contract with the Formula One Racing Group, which named Johnnie Walker the official whisky of the F1 Race events. As part of its moral obligation to advertise responsibly, the company also created TV commercials that promoted moral values.

As scientific studies have warned, watching alcohol TV advertisements can influence the amount of alcohol imbibed by individuals when savoring their viewing experience. Johnnie Walker’s made-for-TV-commercials though were created years apart, which come as sequels to the firm’s “Keep Walking” series of TV ads initially launched over 20 years ago.

Actually, Johnnie Walker’s iconic “Keep Walking” commercial series is a classic example of another reason cited by Forbes in explaining the rationale behind TV commercials.

TV Ads Allow Brand Advertisers to Tell a Story

Johnnie Walker TV commercial series tell different stories about people who make achieving personal progress more important than the desire to quickly achieve a specific goal. The “Keep Walking” TV ads depict the ethos of the Johnny Walker brand of whisky, for people not to be easily discouraged when working toward achieving their aspirations. The rallying cry is to keep walking with confidence when meeting challenges in their personal paths.

Forbes answers also afforded a broader understanding of why leading product brands found it easy to arrive at decisions to join the boycott movement against Facebook, by simply agreeing to remove their FB advertisement.

Now more than ever, responsible advertising is important since people can easily order drinks online, when looking to enhance their TV-watching experience.