What is Live Streaming?
Live streaming is a way to bring events, news, and information out to the public in real time through the use of the internet. Anyone who wants to participate or watch live news, live shows, live games and events can access the video stream through their desktop, laptop, or any mobile device. Live streaming can be video footage or audio.
Through many trials, live streaming set off when YouTube was founded in 2005 and now had been widely used by many businesses to their advantage. The introduction of Flash Player also contributed to the success of streaming videos live.
TV Networks and Businesses Use Live Streaming
Many businesses are making use of live streaming to launch their new products. A business in Asia used live streaming to launch their new manga collection with English subs titles in early 2017. The videos streamed live reached more audience worldwide and has gained more customer reviews and customer engagement.
More and more news networks are making use of YouTube or Facebook live streaming to reach out to a larger audience. The Verge, BuzzFeed, NPR, and KXLY4 are just a few networks that make use of Live streaming to expand their social reach. These news networks said they are able to gain more audience engagement via live comments.
Live streaming has given their live audience a chance to get connected and engage directly with reporters and anchors, and this has been proven to be beneficial for the viewers and the TV news network.
How To Live Stream On YouTube
The world is connected by news and live streaming connects the world by bringing live news reports. While Live streaming is here to stay and has somehow altered how TV networks work, Television is still the largest media output that reaches to more households across the globe. But in essence, technology evolves and changes happen, and businesses and TV networks will have to be flexible to ride on the train of change.