Local television stations are faced with the grim prospect that their aging audience will eventually disappear through the passing of years. Reports have it that only 18 percent of the younger-adult population, ranging in ages between 18 to 29, rely on local TV stations for information.
The small group still holds the belief that the news content they get from TV news broadcasters are more accurate and comprehensive than the snippets of news appearing in their social media accounts.
One thing about social media news content is that no one is actually in charge of curating news being posted and shared; making it possible for fake news to spread rapidly and wildly across the Internet. Yet that is one advantage that local TV news channels can exploit in order to draw more audience from the younger adult sector.
Local TV stations need to build their own network of social media users who will organize and sort genuine news that stations can insert and deliver as “breaking news”during non-news programs. That way, local TV news can break away from the general impression that they deliver contents already stale, by social media standards.
Local TV News Stations Make Their Content Up-to-Date and Relevant via Social Media Users
Rather than send off reporters to different locations as a means of establishing the veracity of a social media feed, local TV stations can simply build a team of on-location social media users who will live stream events as they happen in their geo-location. After all, there are now live action cameras that come in compact and mountable forms, which enable users to capture real time events even while on the go.
These are the kind of cameras popularized by extreme sports enthusiasts who are into filming their death-defying sport activities as they happen.
Although live action cameras are not as high tech as the Digital Single Lens Reflex or DSLR video cameras used by professionals, they cost less and are easier to carry around at all times. When taking videos for news reporting purposes, social media users will find live action cameras as a better tool than a smartphone camera, since they can take shots at different angles.
When looking to equip themselves with this kind of camera, searchers must add the best action cameras in the market in order to land search results optimized with buying guides.
Speaking of optimization, news accessed from social media users can be optimized by giving participating contributors with proper online training. Providing them with basic news reporting guidelines is also important as they will serve as bases for accepting contributions regarded as reliable and newsworthy materials.
On their part, local TV stations must upgrade their newsroom tools in ways that will enable them to receive and disseminate information to the younger adults populating their areas. Live videos streamed in real time and occurring as social media feeds in their respective TV station website, should have equal importance as the news gathering process.