In business news today, more and more small businesses are starting to market online. They are looking up to big businesses in the way they handle their business online. After all, big business are inspirations to the small ones.
Definitely a website that has everything is essential when deciding to put your business online. The website will act as your working space so it will have to have an access for employee connection. It will also need to have a store like portal for customers to make it easier for them to purchase and pay securely.
Every business deserves to have a website that converts their visitors into customers. Go Daddy talks about how to this in their short video below.
10 Things Every Business Website Must Have
Three Things A Website Needs To Attract Customers
A strong About page. This page is really about your clients. It should create a first good impression, give them an idea of what you can do for them in a specific area of service you are offering.
A good way to introduce your business or your company as a whole to your audience is through a video. People no longer read as much anymore so it would be best to just lay it out in front of them using an illustration or a video. Remember, these generation are more visual and you want your business to move along that line.
Have a clear call to action. A simple contact page is good but it could be better if you stress out on what your visitor should do next. Using a shor call to action phrase like “book a 30-minute session with me now” and perhaps a smaller caption that says, let’s talk and see if we are a good fit for the success of your business.
A good tone and a “little” pushy note that the client can’t resist is a good approach for a call to action pitch. Strategically place your call to action pitch in multiple areas of your website. It is the action you want your visitor to do, and getting it in various areas of your website helps them click on that button and book an appointment with you.
Content is still King. This means you want to be blogging way more than you are already doing. A couple of times in a week is ideal. Write content that can serve clients better. Show them what they are missing. Blog about your new product, about upcoming events, and so on. And while you fill in your clients with what’s going on in your company, you can add in those keywords that will boost your business in SEO. Link out to past articles that has already been written so that customers will keep on reading and stay on your website.