With the growth of the smart phone, and instantaneous access to the world wide web, there’s been a massive growth in up-and-coming starlets taking to social media, using high-tech resources and modeling agencies to self-promote their personal aesthetic and brand to an ever-receptive, constantly online audience. But there is a group of versions gathering their share of the activity, particularly!
For musicians such as Lily Allan uses tools such as Twitter Instagram and Snapchat are valuable in creating awareness of the talents. Tools offering real-time accessibility to fans around the planet have enabled rising stars to construct their new, create a accessible and private individuality, and contributed to a strong army of followers who hang on their every movement.
This has translated into a fascination with accessories, make-up, hair and their wardrobe. With audiences engaged with the star looks online, it will become simple to monetise their networking presence through sponsorship deals and endorsements. Sometimes to promote themselves, they Buy Instagram likes instantly online. The high fashion brands are clamouring to dress networking celebrities, promoting their merchandise to lovers desperate to emulate the most recent trends – before they hit on the catwalk.
With this tried and tested method winning the twenty-something modeling bunch contracts with the fashion houses, and catching media headlines around the globe, another group of aspiring models is jumping on the social networking bandwagon – many before they have even got the motor skills to do so.
The most recent trend on media is the growth of this instamom – social networking platform mums – using their kids ‘baby modelling profiles to boost and locate jobs. And so far it appears to be working.
What is it that compels these parents to curate these pictures for a global audience? As they grow up, it is natural for parents to take family snaps of the child, but these staged shots – with light photographers and clothing stories that are selected – place their child.
Followers around the children’s’ Instagram feeds are inspirational and positive, there are at the risks of exposing kids to high standards and intense scrutiny at a young age.
Many argue that the kids are being objectified by these shoots, and generating long term consequences for the kids who might struggle to comprehend why they are being celebrated for appearance. Some specialists evaluate the instamoms showcasing their children to point out mums in the world.